The We is an exciting new group, formed by working days and nights together in a studio collective north of Stockholm, Sweden. Although the band is new, the guys behind it are not. They have worked with superstars like Taylor Swift, Ariana Grande, Jessie J and more. Now it’s time for them to put their heads together, have some fun and make some great music. Their first single “I like it” is a call to be yourself and not give a **** in what other people think, do what you want and be yourself in everything. The music can be described as rebellious and hard with attitude. Simply, a guitar and synth based pop song with some feel good elements.
As a part of this group I act brand designer with responsibility of all visuals. I wanted a strong identity with symbolics and colors so it ended up with a ballerina because of the contradiction of the music and this dancer. The main focus part was on the digital cover art, website and all the social media visuals like photos and videos.
